OUR PEOPLEour people [blistering talent]
The Firehouse Group appreciates the value of strong talent and has built a team of 30 creative individuals that offers a diverse range of experience in all aspects of the media industry. This infinite source of resourcefulness, combined with a constant focus on exceptional quality extends to all parts of the group including, Advertising, Communications, Multimedia and The Firehouse Africa.
Our senior staff members:
Sandy Greaves Campbell – CEO of The Firehouse Group
Sandy joined The Firehouse in 2008 when she started up the public relations arm of the Group, Firehouse Communications. Sandy was appointed the Group CEO in 2010 and is responsible for the overall Group including communications, advertising and digital.
Sandy has more than 11 years of communications experience specialising in financial and corporate public relations. She has spent the majority of time working in a 360 degree agency and has attained a solid understanding of the communications industry.
Sandy has worked on a number of clients such as PricewaterhouseCoopers, UPS, Blue Financial Services (listing and ongoing PR), Imperial Holdings, Tiger Brands, Mutual & Federal, DBSA, Franklin Templeton, Maravedi Credit Solutions, John Deere and AMAP. Prior to starting up The Firehouse Communications, Sandy spent three years at Dynamo Africa (Previously Citigate) were she was head of the PR division for two years.
In addition, Sandy spent nearly six years at Meropa Communications in the financial division. Her clients included Tiger Brands, Amalgamated Appliance Holdings, British Airways, Botswana International Financial Services Centre and The Spar Group (the listing until she left).
Francois du Preez – Creative Director: Multimedia
Francois du Preez, the Creative Director: Multimedia, boasts a BA Honours in Creative Brand Communication with a special focus on Multimedia. His creative capacity runs eagerly through web design, graphic design, 3D animation, 2D animation, post-production, web/software development and mobile with a strong focus on overall digital strategy and implementation. Before establishing The Firehouse Multimedia, Francois du Preez worked on brands like Fashion Week, PyramidRox Records, Native Rhythms Records, Sandton Central and Air Games to name but a few.
Since it's inception Francois has been intrenched in the heart of the Firehouse group. Today he manages the digital projects for Mutual and Federal, the Glass recycling company, Numatic, Tiger brands, Markram Inc attorneys and many more.
Erica Flohr – Client Service Director
Erica Flohr is the company’s Client Service Director and has been working in the advertising industry for 10 years. She gained experience across the advertising spectrum which included a vast understanding of communications by managing accounts across all divisions of the group.
With additional knowledge in the daily functioning of PR, digital, events and advertising, Erica offers a range of expertise that covers strategic input and overall management of accounts on all levels. Her passion and enthusiasm for advertising and account management is contagious and offers clients a fresh approach to business.
Erica has worked on accounts such as Revlon, McCain, Tiger Brands, AA Autobay, Blue Financial Services, Automobile Association of South Africa and Mutual & Federal.
Craig Atherfold – General Manager: Communications
For the past 12 years, Craig has worked across a range of clients offering consulting, account management, strategic counsel and practical implementation advice. His experience includes Queensgate Hotels and Leisure, Beige, Ububele Holdings, Murray & Roberts, Coca-Cola and McDonalds.
His portfolio of clients spans a number of difference practice areas and this broad range of experience makes Craig a key player in accounts demanding cross-practice area implementation. He has worked in the investor relations, public relations and integrated marketing communications with a key focus on reputation management and corporate communications in the technology and telecommunications fields, having worked on clients such as Cisco, Citrix and Comztek.
The Firehouse Africa:
Marion Beer – Operations Manager of The Firehouse Nigeria
Marion Beer has over 20 years experience in the Advertising Industry. She joined The Firehouse Africa in June 2008 as a Traffic Manager. Over the years she has held the position of Production Manager, Account Manager & Traffic Manager in several Agencies, the biggest being Draft FCB.
Accounts worked on include Vodacom, FNB, Toyota, Mercedes Benz, Chrysler, Cadbury, Clover , Joshua Doore, Blue Financial Services & North West University. In Nigeria clients include Hygeia, Leadway, ARM & Continental Re.
In January 2009 she was posted in Lagos to set up the Firehouse Nigeria Agency and spent 3 months there assuming the roles of Production, Traffic & General Office Manager. Over the past year she has travelled between South Africa & Lagos fulfilling these roles. This overall experience, passion and commitment to the business has stood her in good stead for the position she now takes up as Operations Manager for the Firehouse Nigeria office and she will be based in Nigeria for the next year.
