The Firehouse Group has been appointed to provide advertising, public relations, digital and social media services to Meet Joburg – a stylish social networking platform that facilitates natural mingling opportunities for people over 25.
“We are extremely proud to be working on such an exciting campaign that allows us to utilise all our expertise such as PR, digital and social media,” says Sandy Greaves Campbell, CEO of The Firehouse Group.
Meet Joburg was launched in May through social media campaign - including Twitter, Facebook and blogs. This was closely followed by an intense public relations and radio campaign.
“Meet Joburg is unique in the fact that it’s profiling system groups singles with similar backgrounds, interests, values and preferences to create tailor-made, relaxed social gatherings to suit each member’s needs”, concludes Greaves Campbell.