The Firehouse Communications is proud to announce the appointment of its newest member, Craig Atherfold, who joined the team on 1 June as general manager. With more than 12 years’ experience in the public relations industry, Atherfold specialises in media and investor relations, corporate positioning, issues management and executive coaching.
Atherfold has worked on a diverse set of both private and government sector clients, including Henkel, Vodacom, Goodyear, Kumba Resources, Queensgate Hotels and Leisure, Old Mutual, Cisco, HTC, Transnet and the IDC.
“Craig has extensive experience in project management, crisis communications and corporate public relations, and will be a true asset to the group. Having worked as both a team player and leader on a wide range of clients, we are excited to welcome him to our communications division,” concludes Sandy Greaves Campbell, group CEO for The Firehouse Group.